AdExchanger | News and Views on Data-Driven Digital Advertising …
WEBYour trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
3 Auctions Rule Digital Advertising. Here’s A Guide To
WEBNov 20, 2019 · Here’s A Guide To Navigating Them. Three auction clearinghouses have come to dominate digital advertising: Prebid, Google open bidding (formerly known as exchange bidding) and Amazon Publisher Services’ Transparent Ad Marketplace (TAM). With the rise of header bidding, publishers needed a way to have multiple exchanges bid …
These Are The Supply-Side Ad Servers Trying To Win The
WEBApr 18, 2019 · The hopefuls. Broadcast networks and tech companies like Google and Amazon take most of the video ad growth, but there’s room for other aspirants. Telaria soft launched an ad server last year. And SpotX, the ad tech company owned by RTL Group, Europe’s largest broadcaster, launched a supply-side ad server last year as well.
How Sizmek DCO Fits Into Amazon’s Ad Platform Play
WEBJun 5, 2019 · Sizmek DCO will “pull that video advertising product forward” with more formats and inventory. Amazon’s content optimization has focused on the elements that are most effective on Amazon, like how ratings, reviews or sales promotions appear in ads, or whether to include tags like “Customers also bought …” said Connor Folley, co ...
How The Trade Desk Has Evolved For The Next Stage Of DSP Growth
WEBFeb 27, 2019 · Koa, the Next Wave product, has reduced the average CPM clearance price by 20% for marketers using the tool, Green told investors. But The Trade Desk gets a cut of that 20%: So if a marketer bids at $12 CPM instead of a $15 CPM because the Koa tool predicts the publisher’s floor pricing and auction mechanics, The Trade Desk will take …
What Is A Data Broker? - AdExchanger
WEBMar 5, 2024 · In a 2014 report, the Federal Trade Commission broadly defined a data broker as any company that monetizes by collecting consumer data and selling it to third parties. Recent examples include X-Mode Social and its successor, Outlogic, which settled FTC allegations in January, and Kochava, the subject of a recently refiled FTC lawsuit.
Colgate-Palmolive’s First-Party Data Strategy Is A Study In Quality ...
WEBAug 21, 2024 · When Brigitte King heard about Google’s third third-party cookie deprecation delay in April, she thought, “Oh no, here we go again.”. As the chief digital officer of Colgate-Palmolive, a big part of King’s job has been to evangelize the need for cookieless prep, which is hard to do without the urgency of a deadline.. And then, just three months …
Netflix Sees 150% Jump In Upfront Ad Sales This Year
WEBTuesday, August 20th, 2024 – 10:00 am. SHARE: That’s a wrap for Netflix’s second-ever upfronts. On Tuesday, Netflix said it netted a 150% increase in ad sales during upfront negotiations this year compared to last year. Investment came from brands across multiple verticals, including travel, auto, retail, fast food and consumer-packaged ...
The Programmatic and Marketing Technology Events of the Year
WEBYour trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Comic Archives - AdExchanger
WEBSep 6, 2024 · Comic: Feeding The Graph. Your trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, …