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WEBOpinion: The Pros and Cons of Viral Advertising & Marketing. September 20, 2024. Used properly, viral marketing and advertising can reap many rewards for your brand, writes Ian McGrath. When did it become such a virtue for marketers...
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WEBTickets Still Available to Brave New World: Marketing Society Seminar. September 11, 2015. 1... 515 516 517 Page 516 of 517.
Core Tops Latest Effies Rankings for Ireland | AdWorld.ie
WEBJun 14, 2024 — Core Tops Latest Effies Rankings for Ireland. June 14, 2024. With the countdown to the Effies Awards Ireland well underway, Effies Worldwide has updated its 2023 Effie Index, the 13th annual ranking of agencies behind the world’s most effective marketing initiatives.. The latest rankings, which were …
Indie List Goes Outdoor for New Brand Campaign | AdWorld.ie
WEBFeb 2, 2024 — The Indie List, Ireland’s leading platform for freelance marketing talent, has launched a new brand campaign to coincide with the evolution of its brand identity and website.
Adland’s Christmas Crackers: Guinness and The Home of
WEBDec 4, 2020 — Adland’s Christmas Crackers: Guinness and The Home of the Black Stuff. December 4, 2020. It’s one of the most enduring Irish Christmas ads ever. Now, 17 years since it was first broadcast, David O’Sullivan talks to Mal Stevenson, the creative director behind the iconic Guinness Christmas ad from 2003 …
Effies to be Acquired by Cannes Lions Owner Ascential
WEBAug 8, 2024 — In July, the UK-headquartered Informa agreed to acquire Ascential for £1.2bn. Subject to regulatory approval, the Effies will become part of Ascential’s Lions division. In addition, Ascential will also “ embark on a long-term partnership with the not-for-profit organisation, Effie Worldwide, Inc., which will be preserved and transformed ...
Ogilvy Rolls Out New Global Campaign for Jameson Irish Whiskey
WEBNov 10, 2023 — The Irish Distillers-owned Jameson Irish Whiskey has launched a new global advertising campaign called “Must be a Jameson.” Narrated by Peaky Blinders and Oppenheimer actor Cillian Murphy and directed by two-time Oscar-nominated writer-director, Bryan Buckley this is the first campaign for the brand that has been created by Ogilvy, which picked up the global account in July 2023 following ...
FBD Gives Big Advertising Support to Clients with New Campaign
WEBMay 17, 2024 — Insurance company FBD has launched a new campaign that puts some of its customers front and centre of the advertising. The campaign was created by The Public House, with media planning and buying by PHD.
TBWA Dublin and BBDO Dublin Come Together to Create Major …
WEBJanuary 9, 2024. The Omnicom-owned agencies TBWA\Dublin and BBDO Dublin are to forge a partnership that will create one of the largest creative agencies in Ireland with over 100 staff. The enlarged agency will operate under the TBWA\Dublin brand with Deirdre Waldron as CEO, Neal Davies as chairman and Fergal Behan as chief financial and ...
Consumer Confidence Continues to Erode According to B&A …
WEBSep 29, 2023 — This wave of the B&A Consumer Confidence Barometer, which was conducted from September 7 th and September 18 th, shows that Irish consumers remain downbeat about their own prospects and those for the economy.. With an increase in inflation, consumer confidence sees a further drop this month from -35 in August to …