Here are key tips for ensuring event success in 2025: Set clear objectives for each event, such as customer acquisition, ...

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In this article, Anna explains the advantages of the product-led growth approach and shares best practices for working with ...

Discover how data, AI, and video are transforming B2B personalization to meet buyer expectations and drive success in 2025.

Collaborative problem-solving among B2B marketers grew by 138% from 2021 to 2023, while India saw a 32% increase in marketing ...

A Harris Poll survey finds a majority of B2B marketers are looking to invest more in AI, social, video and podcast ...

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Reaching decision-makers with the best ...

Despite making up nearly half of the global workforce, women represent only 40% of mid-level B2B sales employees, dropping to ...

With nearly 70% of B2B marketers looking for innovative ways to drive revenue and measure campaign impact, their top ...

Nordic fintech Two collaborates with Dutch banking platform ABN AMRO in order to modernize B2B e-commerce payments.

B2B marketing or business market marketing is an intentional course that involves the marketing of a product or service ...

To capitalise on this potential, companies should assess their current technology stack and identify B2B functionality gaps ...