Google Defended Itself in the Ad Tech Antitrust Trial
How Google Defended Itself in the Ad Tech Antitrust Trial
The tech giant, which wrapped up its arguments in the federal monopoly trial, simply says it has the best product.
Google expert at antitrust trial says government underestimates competition for online ad dollars
An expert witness testifying for Google says an antitrust case brought against the tech giant drastically underestimates the company's competition.
Google antitrust case—key takeaways from the complex ad tech trial
The U.S. government’s monopoly case relies on the definition of digital ad markets, and whether Google unfairly controls them.
Google Is In Another Antitrust Trial
So a search engine walks into court… and just like that, Google might not be able to search for a solution to its current woes. Google is in an antitrust trial, and it is looking like U. S. v. Google is going to be quite the digital debacle. The stakes are high.
Google CEO Suggests Antitrust Trial May Continue for Years
Alphabet Inc. Chief Executive Officer Sundar Pichai said it will take many years to resolve Google’s antitrust battles, downplaying the idea that they pose an immediate threat to the company’s business.
Google Defends Ad Tech as Safe, Says It Rivals Meta, Amazon
Google’s technologies offer advertisers and publishers a safe ecosystem of tools to transact amid the intensely competitive world of online advertising, the company argued in federal court this week to counter Justice Department allegations that it is an illegal monopoly.
Google’s antitrust trial expert says government’s ad tech data is way off
Economist Mark Israel reported that when all online display advertising is accounted for, Google gets just 10% of the U.S. market share.
“Not a good look”: Google’s ad tech monopoly defense widely criticized
Google wound down its defense in the US Department of Justice's ad tech monopoly trial this week, following a week of testimony from witnesses that experts said seemed to lack credibility. The tech giant started its defense by showing a widely mocked chart that Google executive Scott Sheffer called a "spaghetti football,
Google claims ad market remains competitive as it rests in antitrust trial
Following closing arguments in November, the federal judge will decide whether Google should be considered an just extremely successful tech business or a monopolist wielding power.
Sundar Pichai says antitrust trials may drag for years: ‘Really harms Google…'
Sundar Pichai stated that resolving Google's antitrust issues will take years, but they won't impact business immediately.
Small Businesses Rush to Google's Defense in DOJ Ads Antitrust Case
The tech giant has found some unlikely friends in small-business owners who argue that Google's ad platform is critical for ...
Google Files Antitrust Complaint Against Microsoft. What’s Behind the Move.
Google has lodged a formal antitrust complaint related to Microsoft’s commercial practices in the cloud-computing industry.
Google: The Antitrust Case Loss And Its Consequences
The antitrust case against Google found that it conducted its business as a monopoly. Read more on what the decision could ...
Google accuses Microsoft of antitrust violations over Azure cloud platform
The US search giant has accused Microsoft of leveraging its Windows software to lock customers into its Azure cloud services, ...
Google files antitrust complaint against Microsoft in Europe over cloud licensing practices
Google has filed a complaint with the EC, alleging that Microsoft uses anti-competitive licensing to force companies to stay ...
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Google begins its defense in antitrust case alleging monopoly over advertising technology
“The industry has been exceptionally fluid over the last 18 years,” said Scott Sheffer, a vice president for global ...
Google files EU antitrust complaint over Microsoft’s cloud practices
Google has filed an antitrust complaint to EU regulators, accusing Microsoft of unfair licensing contracts for its Azure ...