Pepsi is rolling out a new logo under a retro rebrand in an effort to steal younger customers from Coca-Cola. The refreshed logo, colour palette and typeface is reminiscent of the cans sold in the ...

Consumers will be able to play a new version of the famous game with a 90s and Crystal Pepsi theme on mobile devices. Users can access the game starting July 7 on CrystalPepsi.net, in reference the ...

Vibrantly colored beverages gained widespread popularity during the '90s, and PepsiCo acquired the now elusive SoBe drinks in 2000 to try and get in on that game too. A year later, Pepsi-owned ...

So Pepsi turned to Bruce and basically said, see what you can do to chip away at Sprite ... In the 1980s and early ’90s, Sprite was one of the first brands to ink endorsements from hip-hop ...

Launching a new product can be among the most daunting times for a business ... Here, he shares what he learned from his highly successful launch of Pepsi Max in the early 90s, when he was part of the ...

"The average company changes its logo every 7 years. Why? To control your mind," exclaims font designer Saskia Ketz, who goes ...

"The bottlers told me, 'David, it's a great idea, and we think we can make it great ... Crystal Pepsi has been embraced by a generation nostalgic for the '90s. It's coming back for a limited ...

A new logo builds on a recent reinvigoration that has seen the brand shift from a positioning around the extreme toward “energizing refreshment.” ...

Beverage company PepsiCo has unveiled a rebrand of its Mountain Dew drink with a new logo and packaging focused on it's ...

A recent thread by a font designer has been making some noise on X. The post by user Saskia Ketz has had thousands of ...