Apple Intelligence is made possible by Apple’s silicon efforts, as revealed in detail in a new interview with company execs.

Did you ever wonder how and when the Apple Intelligence project started? It turns out that Apple's artificial intelligence ...

Apple Silicon speed has steadily improved since the debut in 2020. Here's how much faster Apple has made its chips in just ...

The M4 Pro and M4 Max deliver exceptional performance and potential to the new MacBook Pro laptops. Then there's the M4 ...

One of the reasons why I sometimes advise people to wait for the next release cycle is because while the latest Macs have the fastest chips, they also have old features. For most general consumers, ...

No other platform can touch our power performance per watt. That’s the tangible benefit to users,’ Tom Boger, Vice President ...

Not that it matters, really — the iMac M4's display looks lovely, and as you can see from our test results it gets nearly as ...

Starting with the most significant new addition, the Magnetic Mask feature enables users to isolate people and objects in a ...

When it was introduced during the white plastic heyday of peak iPod-era Apple, the Mac mini was pitched as the cheapest way ...

Apple's Tim Millet and Tom Boge share insights into Apple’s silicon philosophy, explaining how the company maintains a lead ...

The MacBook Pro 14 M4 isn’t a huge departure from the M3 version, but laptops aren’t meant for annual upgrades.

Efficiencies delivered via Apple Silicon are at the heart of the new Mac Mini overall ... From that perspective, the shift ...