Singer’s audience numbers top those for the NFL games themselves as viewers unwrap Christmas Day double-header football package.

The two games had more than 24 million viewers on average in the United States, Netflix said. Viewership peaked when Beyoncé performed.

The NFL’s Netflix debut was a success – as far as streaming goes, anyway. But even with Beyoncé performing at halftime, the games’ ratings were roughly on par with last year’s Christmas viewership, which was aired on broadcast and cable TV.