Several users discovered the sassy persona while using Copilot ... adopted OpenAI's ChatGPT technology and launched the Bing ...

For example, if the AI persona were a medical persona, answers to questions would simulate coming from a doctor. AI personas are used in marketing to reflect the type of customer interested in ...

And to its credit, it did make a dent — or at least a divot — with its early Bing AI ChatGPT integration efforts, giving what felt like the first time Microsoft got a leg up on Google Search ...

Microsoft is combining the tech behind OpenAI’s ChatGPT with its Bing search engine. In an interview, WSJ’s Joanna Stern spoke with Microsoft CEO Satya Nadella about the new tools and how AI ...

Microsoft has transformed Bing into an "AI-powered co-pilot for the web," incorporating OpenAI's large language model into its search results. The new chat window on Bing provides shopping lists ...