How does K-pop taste? Intrepid drinkers can find out with the new 'Coca Cola Zero K-Wave,' a new limited edition flavor that Coca-Cola introduced on Tuesday. The product is inspired by the global ...
Coca-Cola is set to unveil ‘Coca-Cola Zero K-Wave’, a limited-edition offering inspired by the K-pop phenomenon. The company ...
The campaign strategically targeted the massive KPOP fanbase and music lovers in general, tapping into their passion for music and leveraging their break moments to drive brand trials and affinity. By ...