Here are three reasons it's still a no-brainer buy. 1. It's a growth machine. There are few non-tech companies that can match ...

Beauty (NYSE: ELF) released its annual Impact Report, outlining the company’s progress in its mission to make the best of ...

Don't worry, it's super easy to use. Just squeeze or dab your product directly on the brush (less than you think!) and glide ...

Well, e.l.f. Cosmetics and NTWRK decided to make things easier by reintroducing a nostalgic fave: The Caboodles. This makeup storage kit can house all lip and makeup products and it’s returned ...

Beauty has been a top momentum stock in 2023, driven by strong revenue growth from its digital-first strategy and appeal to ...

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Learn the drugstore beauty brands best fit for your zodiac sign according to our guide from Maybelline, elf Cosmetics, and ...

Multiple artists we spoke to unanimously agreed that the brand Viseart makes some of the best eye-shadow palettes on the ...

First tweens caught the skin care obsession now Ulta has upped the ante. The US beauty retailer has partnered with Mini ...

A new startup, Ayrton Energy, says it has an alternative: an LOHC that can be transported and processed at room temperature and pressure. “It actually looks like water,” Natasha Kostenuk, co-founder ...