Here are three reasons it's still a no-brainer buy. 1. It's a growth machine. There are few non-tech companies that can match ...

Beauty (NYSE: ELF) released its annual Impact Report, outlining the company’s progress in its mission to make the best of ...

Well, e.l.f. Cosmetics and NTWRK decided to make things easier by reintroducing a nostalgic fave: The Caboodles. This makeup storage kit can house all lip and makeup products and it’s returned ...

Multiple artists we spoke to unanimously agreed that the brand Viseart makes some of the best eye-shadow palettes on the ...

Don't worry, it's super easy to use. Just squeeze or dab your product directly on the brush (less than you think!) and glide ...

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Beauty has been a top momentum stock in 2023, driven by strong revenue growth from its digital-first strategy and appeal to ...

E.l.f. gives the iconic makeup case from 1987 a designer makeover with the help of Laurel DeWitt—take a look at the luxe 'It ...

First tweens caught the skin care obsession now Ulta has upped the ante. The US beauty retailer has partnered with Mini ...

A new startup, Ayrton Energy, says it has an alternative: an LOHC that can be transported and processed at room temperature and pressure. “It actually looks like water,” Natasha Kostenuk, co-founder ...