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We then set out cookies and milk for Santa when he comes ... and that includes when our elves have to leave. Elf on the Shelf Says Goodbye Christmas Eve Ideas Knowing that Christmas Eve morning ...

The family was selling their gift package to customers one at a time, then in 2007, Jennifer Garner was photographed carrying an Elf on the Shelf package. Shortly after, the TODAY Show aired a segment ...

Parents with small children will no doubt be familiar with Elf on the Shelf. Like it or loathe it, the phenomenon has amassed a global following with more than 13 million families owning an elf set.

In just two decades, The Elf on the Shelf has become a cultural icon, with 28.3 million Elf dolls and pets sold globally ...

While The Elf on the Shelf may be a relatively new holiday tradition ... including themed turndown amenities, milk and cookies, and even mini marshmallow bubble baths. "We can't wait to roll ...

In just two decades, The Elf on the Shelf has become a cultural icon, with 28.3 million Elf dolls and pets sold globally since 2005. The mischievous elves have appeared in everything from cereal ...