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The family was selling their gift package to customers one at a time, then in 2007, Jennifer Garner was photographed carrying an Elf on the Shelf package. Shortly after, the TODAY Show aired a segment ...

Elf on the Shelf printables are the secret weapon every busy parent needs to keep holiday magic alive. These quick and easy printables make it simple to plan fun Elf on the Shelf activities without ...

Christmas games plus Elf on the Shelf equals tons of fun ... And where’s that music coming from? When they put the two together, kids have found the Elf! You can even try some of these Christmas ...

With less than 100 days until Christmas, together with The Lumistella Company – the creators of the beloved family tradition The Elf on the Shelf – the Caribbean’s family-friendly resorts ...

Based on the beloved 2003 hit movie, Elf features songs by Tony Award nominees Matthew Sklar and Chad Beguelin, with a book by Tony Award winners Thomas Meehan and Bob Martin. Elf is directed and ...

One in four Americans in a relationship admit they’re hiding a secret from their partner, according to new research. A survey ...

In just two decades, The Elf on the Shelf has become a cultural icon, with 28.3 million Elf dolls and pets sold globally since 2005. The mischievous elves have appeared in everything from cereal ...