For the first time in 23 years – and only the sixth in its entire history – BMW has unveiled a new logo intended to give a fresher look to its historic emblem. The new flat design includes a ...

Its always interesting to dive into the history of logos and the identity of automotive brands. Some time ago we did it with Porsche, today we are summoned by another German factory: BMW.

BMW enthusiasts are some of the most passionate automotive enthusiasts in the world. Here's what to buy them. BMW enthusiasts are some of the most passionate automotive enthusiasts in the world.

The BMW logo features four quadrants within a circle, coloured blue and white, symbolising a spinning aircraft propeller. These colours were inspired by the Bavarian flag, representing BMW’s ...

The BMW M logo, with its distinctive tricolour stripes, has a fascinating backstory. Initially, BMW M's livery was designed for a potential sponsorship deal with Texaco in the 1970s. The blue ...

The company has a new logo, designed by Pentagram, that looks incredibly plain — especially compared to previous iterations of the logo that featured a rakish slant, two shades of blue ...

Read the lyrics to the new song "The Emptiness Machine" here. Linkin Park have revealed their new logo ahead of their exclusive event taking place in Los Angeles later this afternoon. While the ...

The 3 Series blends driving enjoyment, creature comforts, high-tech features, and good fuel economy. The 330i is fitted with a punchy 2.0-liter turbo four-cylinder paired with a smooth and ...

The engine can be started remotely using the X2's key fob. When in proximity to the car, simply press the BMW logo, which doubles as the lock button, three times, and the engine will start.

NEW YORK — BMW is lowering sales and earnings targets for the 2024 fiscal year, in a move the luxury German car maker said was partially triggered by hefty expenses of addressing a braking ...

These welcome door lights shine a BMW logo on the floor when you open the door, providing a stylish light that will come in handy when entering and exiting the vehicle. Constructed primarily of ...