Caitlin Clark, on a practice court for the WNBA's Indiana Fever, revealed the biomechanics behind her jaw-dropping ...

This dynamic shift has reshaped how teams recruit, how players build their careers, and how schools manage their programs.

Starting in 2021, student-athletes were allowed to make money off their name, image and likeness ... are allowed to display ...

The Supreme Court created a Wild West for college athletes. Matt Sluka proves it.

NCAA president Charlie Baker released a statement on social media imploring Congress "to create national NIL guidelines that ...

Click on ‘Follow Us’ and get notified of the most viral NCAA stories via Google! Follow Us Maddie Scherr committed to Oregon, where she would spend two seasons before transferring to Kentucky ...

Reggie Bush sued the National Collegiate Athletic Association, the University of Southern California, and the Pac-12 ...

With college sports hungry for more marketing money (especially in the name, image, likeness era ), Cookies likely just ...

The NCAA has blocked Oklahoma State football from adding a sticker to its football helmets with a QR code that would link fans to the team’s general name, image and likeness fund that benefits ...

The NCAA has given Gallaudet University's Division III football team approval to wear helmets tailored to deaf and hard of hearing players for the rest of the 2024 season. According to Stephen ...

Former USC running back Reggie Bush has filed a lawsuit against USC, the Pac-12 and NCAA seeking compensation for his name, image and likeness while he starred for the Trojans. In the filing ...

The NCAA and plaintiff attorneys in the most significant ... The crux of the amendment concerns language surrounding booster involvement in name, image and likeness (NIL) deals with players.