Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing, premium pricing, price skimming, and the like. Each was a solid theory on ...

Implement sophisticated pricing strategies tailored to specific customer ... from supply chain and operations to procurement and marketing. Depending on what changes need to happen, the right ...

As economic uncertainties loom, retailers are adopting advanced AI-driven pricing strategies to meet price-conscious consumer ...

As a personal finance expert with a strong background in marketing and advertising ... Removing the comma is another psychological pricing strategy that can create the perception of a lower ...

If it feels like prices are on a roller coaster ride during the holidays, you’re not imagining things. Strategies such as ...

A retail store in its finished form involves many decisions: what products should be sold, how the space being leased should ...

In the digital economy, companies continuously seek innovative methods to optimize their pricing strategies and enhance profitability. At the forefront of this revolution is artificial ...

If it feels like prices are on a roller coaster ride during the holidays, you’re not imagining things. Strategies such as ...

There are many potential explanations for this counterintuitive outcome, several of which are rooted in practical hotel marketing and pricing strategies. In the U.S. overall, occupancy is down and ...

Retailers must align their merchandising, marketing ... markdowns, and pricing, and help retailers optimize strategies, enhance margins, and increase operational efficiencies.