In other words, their analysis will be critical. In this chapter we will look at three key qualitative research methodologies – unstructured interviews, (critical) ethnography and focus groups.

What about the information collected from interviews, video recordings and observations? This type of data is called ...

Polls are only fuzzy forecasts at best; they are a snapshot of a moment in time. Responses to polling are influenced by media ...

The National Institute of Health awarded Pitt’s schools of medicine and social work a $5 million grant to test the ...

Cognitive Interviewing is a memory-reconstruction technique that helps generate more powerful, vivid and textured narratives of consumer experiences with brands and categories. It helps us get past ...

A qualitative study of communities living along the Philippines' bustling Marikina River underscores the importance of taking ...

Qualitative factors, however, refer to non-numeric aspects of the company ... These include white papers, government data, original reporting, and interviews with industry experts. We also reference ...

Language and stigma are major factors preventing ethnic Chinese immigrant cancer patients from receiving the healthcare they ...

Not long after The Twilight Zone came to an end, series creator and host Rod Serling offered his opinion on the show's ...

Scholarship on how fentanyl affects the complexities of correctional settings is limited in Canada, as scholars have focused on the prevalence of opioid use and overdose in prisons, as well as ...

A new study finds that independent advisors are bullish on the opportunities presented by emerging technologies like artificial intelligence (AI) and the demographic shifts of the Great Wealth ...