Every brand logo tells a story, and has a story behind it. Logo expert weighs in on the most iconic examples logos and how ...

Leo Messi and Adidas are linked together as much as any athlete and brand in professional sports. So it makes perfect sense ...

As companies become more well-known, their logos have to do less of the heavy lifting needed to communicate their identity, ...

T here’s a lot of pressure on a text logo – its impact is reliant on only a few subtle elements of design. As the designer ...

Stella Artois has been around the world for a long time. We're talking centuries. As old as it may be, Stella Artois' logo is ...

Peoria Rivermen hockey will change its name and logo to Peoria Spirits for the annual one-game re-brand night on Feb. 28, ...

"Mountain Dew is reclaiming the mountain with a new logo and visual identity that is synonymous with adventure" ...

Is Lexus really an acronym for "Luxury EXport to the United States"? What does the bent line in the Lexus logo represent? And ...

Texas Tech will wear special uniforms featuring former quarterback Patrick Mahomes' "Gladiator" brand logo as part of their ...

Branding and marketing are the name of any corporation's game. Find the perfect logo, and you almost don't need to do ...

By Hailey Salvian, Shayna Goldman and Sean Gentille We waited more than a year for proper PWHL nicknames and logos. Now that we have them, courtesy of Monday’s official unveiling, we’re not going to ...

When crews perform some “necessary” maintenance and aesthetics work – including a paint job – on the Park Ridge water tower, ...