It was an amazing way to reposition not just a brand or company, but an entire industry. They took something that the ...

And while the watch-collecting community mostly had good things to say about the design of the MoonSwatch, Swatch’s choice to roll out the watch in such limited quantities—and the rampant ...

Hamilton has added a new size to its Khaki Aviation Pilot line that slots in perfectly as the Goldilocks size for many wrists ...

Swiss, Japanese, and German watch brands are doing gangbusters business, and most excitingly of all, the microbrand—a small ...

Is it the Swiss watch industry's fight back against ... an Apple Watch when they're really wearing a mechanical watch. Thankfully, my Swatch worked every time I used it, saving me from embarrassment.

Swatch has made the sought-after collaboration between itself and Omega available for online purchase, but only in the United States of America and China. For collectors and enthusiasts outside of ...

Few watches are more deserving of icon status than the Speedmaster Moonwatch – in and out of orbit – which is why Omega just ...

Swatch came up with .beats to sell their special line of .beats watches. But they weren’t the only ones to divide the solar day this way. A few months before Swatch’s announcement of .beats ...

In watch lingo, a complication is a function the watch can perform beyond telling the time in one time zone, and generally the term refers to mechanical watches ... likely to see a watch guy wearing a ...

Swiss watchmaker Swatch says it has begun legal proceedings against the Malaysian government for seizing LGBTQ-themed watches from its stores. The move comes after officials impounded 172 watches ...

Now, the Swatch x Tate Collection pays tribute to artists JMW Turner, Marc Chagall, Joan Miró, Fernand Léger, Henri Matisse, Wilhelmina Barns-Graham, and Louise Bourgeois with a series of watches ...

The official timepiece for the 37th America's Cup blends classy collectible looks with practical sailing functions.