It was an amazing way to reposition not just a brand or company, but an entire industry. They took something that the ...

And while the watch-collecting community mostly had good things to say about the design of the MoonSwatch, Swatch’s choice to roll out the watch in such limited quantities—and the rampant ...

Swiss, Japanese, and German watch brands are doing gangbusters business, and most excitingly of all, the microbrand—a small ...

Is it the Swiss watch industry's fight back against ... an Apple Watch when they're really wearing a mechanical watch. Thankfully, my Swatch worked every time I used it, saving me from embarrassment.

Hamilton has added a new size to its Khaki Aviation Pilot line that slots in perfectly as the Goldilocks size for many wrists ...

Swatch has made the sought-after collaboration between itself and Omega available for online purchase, but only in the United States of America and China. For collectors and enthusiasts outside of ...

His name is Albert Paul Zeller, and he is the fourth-generation managing director of RC Tritec, a Teufen-based company ...

Swatch came up with .beats to sell their special line of .beats watches. But they weren’t the only ones to divide the solar day this way. A few months before Swatch’s announcement of .beats ...

Few watches are more deserving of icon status than the Speedmaster Moonwatch – in and out of orbit – which is why Omega just ...

Swiss watchmaker Swatch says it has begun legal proceedings against the Malaysian government for seizing LGBTQ-themed watches from its stores. The move comes after officials impounded 172 watches ...

Now, the Swatch x Tate Collection pays tribute to artists JMW Turner, Marc Chagall, Joan Miró, Fernand Léger, Henri Matisse, Wilhelmina Barns-Graham, and Louise Bourgeois with a series of watches ...

Chanel has taken a stake in MB&F, the latest example of how customer enthusiasm for artisanal timepieces has prompted luxury ...