We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...

These times are very trying and it’s understandable if someone goes a little off the deep end once in a while. Just like ...

It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

It’s the latest step in Microsoft’s ongoing gaming strategy to reach players beyond the Xbox console — something that started ...

Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.

Among them is both the Xbox Series X and Xbox Series S, plus more unconventional choices like a Samsung Smart TV, Amazon Fire ...

Xbox CEO Phil Spencer shared some thoughts on the company's latest ad campaign that has quickly spawned memes.

Video game purists may not like it, but Microsoft is doubling down on its push to expand the Xbox business to devices outside ...

Microsoft's recent Xbox ad campaign has sparked confusion and debate, as it equates various devices, including laptops and ...

A reader is unimpressed by Microsoft’s new ‘This is an Xbox’ marketing campaign and insists that Xbox has already gone third ...

Xbox promises more consoles and devices for fans. Find out what Phil Spencer, head honcho of Xbox, said about the future of ...