So the story goes for Ticketmaster’s release of Coldplay tickets which went live this morning at 9am UK and have caused fury among fans clamouring to snap up tickets globally, including the Hull and record-breaking Wembley Stadium gigs from August 18th through to September 8th next year.

Oasis fans are furious with Ticketmaster, but analysts expect dynamic pricing to become more widespread because it maximizes profit margins.

In August, amid the furore over the price of tickets to Oasis’s reunion shows and Ticketmaster’s “dynamic pricing” scheme, Heaton’s name began trending as fans compared the rock band unfavourably to Heaton. Heaton himself has now suggested that the prices were to be expected from the “Champagne Supernova” stars.