Naturally, TikTok has highlighted what appears to be a rise in former mascara devotees skipping it, self-assuredly assembling ...

Sculpted by Aimee is offering the new LashLift mascara, available in black and brown, in 'buy two and save 10%' offer to ...

Radiance is a magical word — and a hard thing to come by when you’re working on your makeup. If have added texture and skin changes that occur during and after menopause (such as fine lines and ...

So imagine my dismay when this tried and tested beauty staple was rudely declared “obsolete” by Gen Z recently, who have decided that ditching mascara gives a “cleaner” and more “high-end” look. While ...

Waterproof mascara is your go-to for makeup that’s long-lasting. Check out the best waterproof mascaras for your next purchase to upgrade your makeup collection ...

If you’re tired of the daily struggle with mascara—clumping, smudging, and reapplication throughout the day—it’s time to ...

For context, my eyes are also green but perhaps in a more lacklustre way; as such, they’re in need of a bit of burgundy ...

Here's why: Lash Sensational Sky High mascara is smear-proof and water-proof but somehow also easy to remove. The pigment is ...

Sculpted by Aimee's LashLift mascara has caused a stir online with 93% of testers claiming their lashes were significantly ...

MissDarcei, ambassador of K-beauty brand TIRTIR and originator of "Black Girl Tries," shares makeup must haves and beauty ...

After trying every item in the Fenty Beauty by Rihanna line, I recommend cream blushes and concealers but found foundations ...

Sculpted By Aimee's LashLift Mascara has already proven to be a hit with shoppers for 'giving a flawless application every ...