“Use gentle pressure to avoid getting it into the lash roots, which looks really obvious,” says A-list MUA Hannah Martin, ...

Did you know that Amazon has a fun little section called "Most Wished For," where you can see which products your fellow ...

These goodies will bring *so* much joy to the little ones (and older kids) on Christmas morning — nice work, Santa. View ...

Which Elf on the Shelf set is best? An Elf on the Shelf has the most important job of the holiday season: sitting, observing and reporting back to Santa. When your child adopts an Elf on the Shelf ...

Grey Henson, Kayla Davion, and the cast of Elf the Musical joined Good Morning America on Friday to perform the finale number, "Sparkle-Jolly-Twinkle-Jingly." This show is currently in previews at ...

ELF) is causing an e.l.f.ing racket for the first time at this year’s Billie Jean King Cup Finals by Gainbridge (BJKC), the ...

Cosmetics brand e.l.f., producer of viral Super Bowl spots and original music, announces now in-house production division.

Anyone well-versed in affordable beauty knows that e.l.f. Cosmetics’ Holy Hydration! Line is just too good to gatekeep. Now, ...

We like the Laura Geller Full Face Professional Makeup Brush Set ($39 ... Additional Sources Well+Good articles reference scientific, reliable, recent, robust studies to back up the information ...

This advent calendar is filled with all sorts of Elf gifts, making it perfect for the person or family who can’t get enough of the movie. You can expect to discover items like buttons, key chains, ...

Brushing your dog with the best dog brush is beneficial for you and your pet. It will keep their coat healthy and prevent painful mats while removing loose hair so you don’t have to vacuum ...