Throughout the CTV market, there is an ongoing push for higher levels of transparency and control – and for good reason.

Advertisers new to CTV tend to misunderstand performance metrics and overemphasize low CPMs as a measure of success.

Discover strategies, insights, and best practices for running attention-grabbing CTV campaigns across EMEA, in a new report ...

Albertsons Media Collective is expanding its Collective TV offering to include video ads across NBCUniversal's suite of ...

Domestic TV revenue attributed to ABC and other linear channels was $1.997 billion, down 5 percent compared to last year.

CTV, streaming and OTT video channels are expected to see the most growth in 2025, with 24% of respondents in a survey ...

Perion’s Stay Live uses AI to place ads by analyzing broadcast streams for moments of high engagement but low interruption.

Samsung Ads has revealed research, conducted by LongTerm CoLab and in partnership with ISBA, forging a new path for ...

"SVOD fatigue is now real," says Paul Gubbins, former VP, CTV strategy & marketing at Publica by IAS. He adds that "Many TV ...

Magnite delivers strong third-quarter results, beating earnings expectations thanks to Connected Television (CTV) growth.