CTV seamlessly integrates elements of traditional television with modern streaming, redefining how audiences consume content.

"SVOD fatigue is now real," says Paul Gubbins, former VP, CTV strategy & marketing at Publica by IAS. He adds that "Many TV ...

Albertsons Media Collective is expanding its Collective TV offering to include video ads across NBCUniversal's suite of ...

Discover strategies, insights, and best practices for running attention-grabbing CTV campaigns across EMEA, in a new report ...

Samsung Ads has revealed research, conducted by LongTerm CoLab and in partnership with ISBA, forging a new path for ...

Emotional targeting enhances CTV advertising effectiveness, connecting with viewers at the perfect moment for greater impact.

Advertisers new to CTV tend to misunderstand performance metrics and overemphasize low CPMs as a measure of success.

Throughout the CTV market, there is an ongoing push for higher levels of transparency and control – and for good reason.

This innovative platform is designed to democratize CTV advertising, enabling small and medium-sized businesses (SMBs) to create and launch video ads effortlessly, with campaigns going live in ...