Perion’s Stay Live uses AI to place ads by analyzing broadcast streams for moments of high engagement but low interruption.

CTV seamlessly integrates elements of traditional television with modern streaming, redefining how audiences consume content.

"SVOD fatigue is now real," says Paul Gubbins, former VP, CTV strategy & marketing at Publica by IAS. He adds that "Many TV ...

Albertsons Media Collective is expanding its Collective TV offering to include video ads across NBCUniversal's suite of ...

CTV, streaming and OTT video channels are expected to see the most growth in 2025, with 24% of respondents in a survey ...

Discover strategies, insights, and best practices for running attention-grabbing CTV campaigns across EMEA, in a new report ...

Samsung Ads has revealed research, conducted by LongTerm CoLab and in partnership with ISBA, forging a new path for ...

Emotional targeting enhances CTV advertising effectiveness, connecting with viewers at the perfect moment for greater impact.

Advertisers new to CTV tend to misunderstand performance metrics and overemphasize low CPMs as a measure of success.

Throughout the CTV market, there is an ongoing push for higher levels of transparency and control – and for good reason.