E.l.f. Beauty (NYSE: ELF) is giving investors mixed feelings about its strategy, which seems to focus on growth at all costs.

Amazon October Prime Day is still a week away, but that doesn’t mean there aren’t plenty of incredible early deals available ...

Beauty (NYSE: ELF) released its annual Impact Report, outlining the company’s progress in its mission to make the best of ...

Don't worry, it's super easy to use. Just squeeze or dab your product directly on the brush (less than you think!) and glide ...

Sabrina Carpenter is the queen of pop — and epic lip combos. As the pint-sized pop crooner heads on tour, fans can’t help but ...