Person wearing jeans and a white shirt holding a pink collapsible water bottle with a yoga mat on their shoulder ...

BLINKS can channel their inner K-pop star with the exact shiny lip gloss worn by BLACKPINK ‘s Lisa. Recently, the 27-year-old ...

For eyeshadows and blushes, it relies on an overseas lab ... That’s up from less than $18 million in 2021. Elf Cosmetics in ...

OAKLAND, Calif., October 15, 2024--e.l.f. Cosmetics, an e.l.f. Beauty (NYSE: ELF) brand, is proud to announce the full ...

Ever stumbled upon a product so genius, so life-changing, that you just had to tell everyone about it? Well, that happens to ...

Rare Beauty and Target have taken steps to develop guidance around universally accessible design. But the industry isn’t prioritizing it yet.

This budget-friendly moisturizer has gained a devoted following for its lightweight, creamy formula that leaves skin feeling ...

The drugstore beauty aisle is an interesting place. There are hidden gems, but they're, well...hidden. It usually takes time ...

How to wear red lipstick in your 50s - red lipstick can be anti-ageing if worn properly. Check out our makeup tips for how ...

This will be e.l.f.’s first time in Sephora and includes the brand’s ‘viral Holy Grails’.

NEW YORK, October 09, 2024--e.l.f. Cosmetics (NYSE: ELF) expands into Mexico this October, marking its first time in Sephora ...

Experiential is the gift that keeps on giving, connecting audiences to brands and creating reams of social output, says ...