In just two decades, The Elf on the Shelf has become a cultural icon, with 28.3 million Elf dolls and pets sold globally since 2005. The mischievous elves have appeared in everything from cereal ...

When did the Elf on the Shelf start? Carol Aebersold received an adorable pixie elf named Fisbee when she was a child, and in 1974, she told her three children that Fisbee's job was to keep an eye ...

But he says the biggest challenge for parents is that they have to think about Santa Claus, global trends such as elf on the shelf and this demands so much creativity when they have nothing left ...

With less than 100 days until Christmas, together with The Lumistella Company – the creators of the beloved family tradition The Elf on the Shelf – the Caribbean’s family-friendly resorts ...

Tis the season for silliness! W e’ve reached that time of the year again—the one that is most wonderful, the time for ...

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Christmas games plus Elf on the Shelf equals tons of fun ... And where’s that music coming from? When they put the two together, kids have found the Elf! You can even try some of these Christmas ...

I’ll admit, when Elf first came out, I loved him. Then I hated him. Well, not him, but I hated how competitive it was on social media. Seemed like every mom was trying to outdo all her friends with ...

WORLD-exclusive interactive Christmas adventure from The Lumistella Company, home to The Elf on the Shelf® Santaverse™, a storytelling universe, is coming to one of Europe’s leading shopping and ...