When it comes to choosing the most flattering makeup hues (and especially when finding a concealer or foundation shade), it's important to consider your skin's undertone: are you a warm, cool, or ...

"Once you find one shade that works for you, you can literally build a whole range of foundations just based on that", he ...

We asked UK Pro Artist for Estée Lauder Nicole Pitman the most searched-for questions about foundation, concealer and contouring to level up our makeup routines... A: “To find your perfect shade start ...

a beauty-tech startup is going one step further by offering a personalised advice tool that can find someone's perfect foundation shade in just a few clicks.

When Rihanna dropped her Fenty Beauty line last year, there was a collective whoop from people who could finally find ... colossal 40 shades of Pro Filt’r Soft Matte Longwear Foundation to ...

Her brand, Fenty Beauty, has one of the most coveted foundations in the industry with its Pro Filt’r Soft Matte Longwear Foundation. TLDR: you won’t find a more generous shade range (and this ...