How did the purveyor of greasy sausage rolls become a so-kitsch-its-cool brand fit for Britain’s plummiest celebrity chef?

Reports in recent days suggest that, despite starring in the ad, Lawson had declined to endorse the chain’s well-known ...

Writer and presenter Nigella, with her 1950s pin-up aesthetic, decadent recipes involving ... featuring 22-carat gold sausage roll stud earrings (adorable) and a Greggs signet ring, the collection ...

Greggs has made a striking move by tapping Nigella Lawson, the celebrity chef famed for her luxurious recipes and stylish ... to promote the famous Greggs sausage rolls, but the bakery brand ...

But if I’d had to wager who might be an appropriate spokesperson for no-frills Greggs – famed for its beloved beige buffet of greasy sausage rolls and steak bakes – I’m not sure Nigella ...

Lawson, known for her indulgent recipes and eloquent cooking programmes ... Lawson had declined to endorse the chain’s well-known sausage rolls. However, Greggs said the reports were ...

The celebrity chef is seen returning to her home decorated with fairy lights and a Christmas tree bedecked with Greggs ...

Revered for her luxurious recipes and sophisticated TV shows ... she hadn't actually endorsed Greggs' famed sausage rolls. The high street bakery brand said these were "inaccurate" claims ...

But Nigella Lawson has described Greggs festive food range as a “rapturous riot of flavour” as she pairs up with the bakery ...