Influencer marketing is moving toward a unified approach that leverages both earned and paid influence within a strategic ...

This acquisition not only validates the growing importance of influencer marketing but also sets the stage for its evolution ...

Emplifi, the leading customer engagement platform, today released its “2024 State of Influencer Marketing Report,” revealing key trends to help brands ...

Other influencer-marketing firms separately told BI that they'd seen a shift away from less-popular creators and toward bigger stars this year. So why are micro and nano influencers losing their ...

With a digitally savvy population and a strong social media presence, the GCC — which is at the forefront of technological ...

I nfluencer marketing generated 11x ROI while influencer partnerships grew by 21% year-on-year, according to Qoruz’s Diwali Festive Report 2024. The report highlighted a clear s ...

Internet personality Jack Doherty crashed his $200,000 McLaren during a livestream this weekend after appearing to look at his phone while driving in the rain. A YouTuber with nearly 15 million ...

An influencer has become the centre of controversy after posting an online video in which she claims to have fed a chicken to a wild crocodile at Babinda, south of Cairns. Queensland drastically ...

Fiji is free from British rule, but the Pacific nation still has the “colonial form of power” and is not yet democratic, ...

If you’re a small business owner, you know the hustle. Every sale counts. Every customer matters. But how do you get your ...

This guide will cover the top influencer marketing agencies, how to choose them, the different types available, and how you stand to benefit from using influencer marketing agencies. As influencer ...

Why your Gen Z employees are the most reliable, authentic creators for your brand, and how amplifying their ...