As September comes to a close, several key changes affecting the daily lives of common people will take effect from October ...

The Australian market has climbed 1.1% in the last 7 days and an impressive 18% over the past year, with earnings forecast to grow by 12% annually. In this thriving environment, identifying strong ...

Influencer marketing is moving toward a unified approach that leverages both earned and paid influence within a strategic ...

This acquisition not only validates the growing importance of influencer marketing but also sets the stage for its evolution ...

Emplifi, the leading customer engagement platform, today released its “2024 State of Influencer Marketing Report,” revealing key trends to help brands ...

Other influencer-marketing firms separately told BI that they'd seen a shift away from less-popular creators and toward bigger stars this year. So why are micro and nano influencers losing their ...

Mumbai-based Wondrlab, a marketing-technology agency, has acquired its second influencer marketing platform OPA. The company, which has raised $13 million from investors, said this is its sixth ...

Humanz, a marketing platform for content creators and brands, has entered the U.S. market, the company announced on Thursday. Having launched in Israel in 2017, Humanz has gained strong traction ...

With a digitally savvy population and a strong social media presence, the GCC — which is at the forefront of technological ...

Influencer marketing is a billion-dollar industry, and its recent meteoric rise has sparked curiosity about which factors makes some influencer posts more popular than others. In a new paper ...

Find out the four types of social media influencer and which type is best for your organization's digital marketing efforts. The global social media influencers market has more than tripled since ...

Companies, too, set aside higher budgets for digital marketing to benefit from creators’ appeal. The approach will have a lasting impact on India's influencer marketing that, according to Ficci ...