And customer loyalty cards, while rewarding shoppers with discounts and deals, are one easy way for companies to collect data on a large scale. After the launch of Tesco Clubcard in 1995 ...

Now the use of the big yellow label has extended to other in-store discounts - specifically lower prices targeted directly at loyalty card holders. The colour is carefully chosen. It is supposedly ...

What data people were willing to share also varied: for example, people were happier sharing loyalty card data (51.8%) than social media data (30.4%) for research purposes. In general, people ...

Google recently sent out an email to Google Wallet users informing them that the service will be removing gift and loyalty cards from the mobile application on Aug. 21. This move may be harmful ...