Beyoncé’s artistic projects have become marketing goldmines and a reinforcement of her status as an icon with ironclad brand ...

The downstream oil marketing sector is undergoing significant transformation, driven by three main factors: energy transition ...

A new release from Promeo - a generative AI tool for marketing and design, looks to allow users to create high-quality ...

At the 2004 Monaco GP, Jaguar Racing ran a special livery to promote the film Ocean’s Twelve. It placed a $300k diamond into ...

In the true Christmas spirit of judging others, we pick our favourite – and not so favourite – sports marketing campaigns of ...

Vivek Bhargava, Co-founder, Consumr.ai, shares his predictions for the year ahead,  influence of AI, dissolution of boundaries between AdTech & MarTech and more ...

TikTok could be banned come January, but what are the other top creator-economy storylines? BI's team rounded them up.

Rapid growth in the D2C sector brought its share of challenges, as brands navigated costs, consumer behaviours, and ...

In recent years, user-generated content (UGC) has become a driving force in digital marketing. If you’re looking to enter this exciting field, now is the time to learn how to become a UGC creator.

Amid his feud with Diljit Dosanjh, AP Dhillon threw shade at the Punjabi singer's ongoing Dil-Luminati Tour, shows of which ...

Discover powerful CRM tips to enhance sales productivity, streamline processes, improve customer relationships, and maximize ...

This move is part of the company’s broader strategy to optimise its asset portfolio and enhance returns for its shareholders ...