Beyoncé’s artistic projects have become marketing goldmines and a reinforcement of her status as an icon with ironclad brand ...

What agency pros understand about how to execute a partner marketing campaign may only scratch the surface of its real ...

In this article, Anna explains the advantages of the product-led growth approach and shares best practices for working with ...

The Office of Inspector General (OIG) has issued a special fraud alert focusing on questionable marketing arrangements ...

Six marketing moves that missed the mark this year, according to experts.

Tim Spiers looks at football's sillier side - featuring some blue-sky thinking and ominous messages of support at Wolves ...

The downstream oil marketing sector is undergoing significant transformation, driven by three main factors: energy transition ...

A new release from Promeo - a generative AI tool for marketing and design, looks to allow users to create high-quality ...

Amid his feud with Diljit Dosanjh, AP Dhillon threw shade at the Punjabi singer's ongoing Dil-Luminati Tour, shows of which ...

At the 2004 Monaco GP, Jaguar Racing ran a special livery to promote the film Ocean’s Twelve. It placed a $300k diamond into ...

It was the year of the great love story between AI and marketing. Or perhaps more accurately, the year of the hesitant ...

In the true Christmas spirit of judging others, we pick our favourite – and not so favourite – sports marketing campaigns of ...