This dynamic shift has reshaped how teams recruit, how players build their careers, and how schools manage their programs.

Three weeks after being asked to modify a $2.78 billion deal that would dramatically change college sports, attorneys ...

This move follows the NCAA Playing Rules Oversight Panel's approval in June to allow sponsorship logos on football fields, a practice previously limited to bowl games. This change aims to generate ...

The antitrust complaint was filed in the U.S. District Court of the Northern District of California and is seeking a ...

Gonzaga leaving West Coast Conference to join Pac-12, source told @ActionNetworkHQ. Pac-12 still needs minimum of two ...

Like the NCAA level, NIL will likely start out slowly in high school and then rapidly evolve within two or three years.

The University of Utah started using the Utes name for sports in 1927 — accompanied by racist caricatures and mascots. A ...

NIU partners with Jersey Mike's, unveiling field logos at Huskie Stadium as part of a new NCAA sponsorship rule for 2024.

The NCAA has blocked Oklahoma State from adding a sticker to its football helmets with a QR code that would link fans to the ...

Texas Tech football, other sports will learn more about their future if federal judge approves House v. NCAA settlement ...

The NCAA has blocked Oklahoma State football from adding a sticker to its football helmets with a QR code that would link fans to the team’s general name, image and likeness fund that benefits every ...