Let’s talk about something we petite women know all too well – the fashion struggle is real! If you’re like me, you’ve ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

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With its floral pattern and beige-apricot color, this dress is perfect for anyone attending a fall wedding or event. It’s a maxi dress with long sleeves, so it’ll keep you warm this season, and it’s ...

Amazon’s petite coat selection includes packable puffers, cashmere-blend coats, and quilted puffer jackets. Gear up for ...

How do I know? I’m a fashion editor, stylist and personal shopper for women over 50, who gets to peek into many closets and buy plenty of bags. Bag shopping is a lot like speed-dating. The challenge ...

You will see lots of rich patterns and deep colors, particularly in dresses. The cuts range from bodycon to swing skirts, and while minis may be big with the younger set, the over-50 woman will find ...

Many women of different ages repeat this same mistake over and over ... The Online Magazine for women in their PRiME: Life, Fashion, Shopping, Health, Career & so much more! For and by women 50+ Prime ...