Starbucks is ready to celebrate the upcoming holiday season with its Red Cup Day 2024. The annual giveaway will see the coffeehouse reward its customers with a free limited-edition red cup when they place an order for select holiday beverages.

"Red Cup Day," a favorite Starbucks holiday tradition that offers customers free reusable cups, takes place this week -- but there's a catch.

Holiday drink season has arrived with cafes and restaurants across the country now serving peppermint, gingerbread and cookie-flavored beverages in "red cups." Why it matters: Businesses are capitalizing on holiday cheer to create a buzz and drive sales.

Starbucks has released a collection of holiday-inspired cups along with a new menu that will be available Thursday.

The coffee giant recently announced that holiday beverages and food officially return on Thursday to the Starbucks menu. These include the Peppermint Mocha, Caramel Brulée Latte, Chestnut Praline Latte, non-dairy Iced Sugar Cookie Almondmilk Latte and Iced Gingerbread Oatmilk Chai.

Starbucks Red Cup Day has become an unofficial harbinger of the holiday season for fans of the coffee chain. Here's a look at what makes Red Cup Day special.

Although, Thanksgiving has yet to come around the corner, Starbucks is ready for their holiday drinks to be headlined for the Christmas season. With holiday drinks being released on November 7th for the 2024 season,