Ford's Power Promise program applies to vehicles purchased and leased from now through Jan. 2 as the company looks beyond early adopters to EV-curious buyers.

Ford is knocking down one of the largest hurdles to electric vehicle (EV) ownership. Starting October 1, with the purchase or lease of a Ford electric vehicle, customers are eligible to receive a complimentary Ford Charge Station Pro home charger and standard installation at their home.

In an effort to boost sales, Ford Motor Co. will cover the cost of a home charging station and its installation starting Tuesday through the end of the

Today, the company launched a new initiative called the “Ford Power Promise,” in which it will provide a suite of benefits to customers who buy or lease a new EV. And chief among them is a complimentary home charger for all new customers, as well as the costs of standard installation.

That’s the idea behind the Ford Power Promise that Ford. Here are the details:

Ford Motor Co. is trying to convince more Americans to buy or lease its electric vehicles, offering them new incentives like round-the-clock phone support and at-home charging stations, the company announced Monday.

Ford has yet to decide on what it will manufacture in India, said Tamil Nadu Industries Minister T.R.B. Rajaa, but he hinted that it could be electric vehicles.

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Ford recently announced the Ford Power Promise to enhance the convenience and support for electric vehicle owners. This initiative focuses on three main areas: home charging, on-the-road charging, and battery confidence.