But the long-term effects of Swiftonomics remain questionable, as Toronto struggles to attract the same number of annual international visitors it did before the COVID-19 pandemic

Toronto hotels, shops and restaurants have transformed their businesses to welcome the fans of superstar Taylor Swift. Hundreds of thousands of visitors are expected to descend on the city for six concert dates.

The TTC said it expects the extra revenue from added ridership during the six-night stay to offset the additional costs of expanded operations.