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The freeze-dried strawberries added a slightly chewy pop of natural fruit flavor that accentuated the cereal's subtle vanilla ...
I'm curious if you're seeing any signs of, just in general, the whole freeze dried candy category showing signs of velocity sort of slowness or any data you can share there would be helpful.
The entry of some of the world's largest CPG companies into the space we helped create underscores the legitimacy and the consumer demand for freeze-dried candy as an everyday indulgence.