We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...

Microsoft launched a new marketing campaign for its Xbox consoles and cloud gaming service called “This is an Xbox.” It ...

In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing ...

Among them is both the Xbox Series X and Xbox Series S, plus more unconventional choices like a Samsung Smart TV, Amazon Fire ...

Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.

Xbox CEO Phil Spencer shared some thoughts on the company's latest ad campaign that has quickly spawned memes.

Additionally, Microsoft is launching a giant billboard for "This Is An Xbox" at Times Square in New York City later this year ...

while the Xbox TV app and Game Pass Ultimate were made accessible via Amazon Fire TV Sticks earlier this year. Reception to the ads has certainly been a little mixed so far, with some online ...

Microsoft's recent Xbox ad campaign has sparked confusion and debate, as it equates various devices, including laptops and ...

It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

Microsoft gaming boss Phil Spencer has responded to the launch of the company’s 'This Is An Xbox' ad campaign, which is ...

Get in on the gaming action with up to 15 months of Xbox Game Pass Ultimate — just stack up to five of these three-month ...