There's a cost-effective iPhone Pro if you want to prepare for Apple Intelligence, but Apple will not sell it to you.

Recently, Apple unveiled its latest phone, the iPhone 16. While it will provide users with a phone that is ready for artificial intelligence (AI) features, it may not be all that exciting. But looks can be deceiving, and early accounts are that the new iPhone is doing just fine. Here's why it could be a big growth catalyst for the business.

The front of the iPhone 16 Pro still uses a 12-megapixel True Depth camera array for Face ID and selfies. Complete with an f/1.9 aperture, Focus Pixels, and a six-element lens, and depth mapping capabilities.

Apple's regular-sized iPhone "Pro" model got a pretty nice upgrade this year. Both of the Pro models are now larger, sporting 6.3- and 6.9-inch displays.

One of the coolest innovations on the iPhone 16 is the Camera Control, a dedicated hardware addition that’s all about snapping images and taking video. It’s a clever hybrid of a mechanical button and a capacitive slider. But some users have found the learning curve a little steep. Here’s how to master it.

Discover if it's worth upgrading to the new Apple iPhone 16 Pro Max or if you should stick with your current iPhone

Find the latest iPhone 16 Pro Max news from Fast company. See related business and technology articles, photos, slideshows and videos.

The new iPhone 16 Pro is Apple's mid-priced and mid-powered phone, but is it worth it? Here's our hands-on review.