Leading integrated marcoms firm headquartered in Abu Dhabi, 9Yards Communications – The Capital’s Agency, has today announced the signing of a co-operation agreement with global B Corp PR agency, Milk ...

Marketers are increasing their attention towards the GenZ audience group as they move into more lucrative spending brackets. Snapchat’s main demographic has long consisted of millennials and ...

The Smart Dubai Executive Committee and du, the Smart City Official WiFi Provider in Dubai, officially announce the roll out of WiFi UAE services in various public areas. The service aims to empower ...

Zomato launched its Cashless product in Dubai earlier this year. However, on October 18, the company announced through a blog post that it’s shutting down this business “due to a lack of ...

Communicate chats with International Advertising Association’s (IAA) UAE chapter President, Hani Ghorayeb for an insider’s perspective on the local talent pool as well as what initiatives he believes ...

Last year’s brand safety debacle brought to light some key issues with digital advertising. Among these were viewability and ad fraud. According to WPP’s global agency, The&Partnership, ad fraud was ...

As part of a global initiative, Turner Broadcasting, parent company of Cartoon Network Arabic, has re-launched its second flagship kids brand, Boomerang, as an all-animation, youth-targeted network.

Following the launch of its revamped homepage preview in the UAE in early September, MSN recently held an official launch of the “new MSN” on October 22. The new MSN is built on a combination of ...

Tashas Group, a globally recognized hospitality company has secured the Best Visual Identity (Global) award for Perlage, the group’s intimate late-night venue in Abu Dhabi.

Under the title: The Reset Generation, Initiative MENA recently conducted a study across 10,000 millenials, aged between 25 and 34 years, in 19 markets globally, including the UAE, KSA and Egypt – ...

My-HD, the first and only ultra-low HD Pay-TV platform in the Middle East and North Africa (MENA), has added H2® from A+E Networks to its growing portfolio of HD offerings. My-HD CEO, Cliff Nelson, ...