ELF) is causing an e.l.f.ing racket for the first time at this year’s Billie Jean King Cup Finals by Gainbridge (BJKC), the ...

Anyone well-versed in affordable beauty knows that e.l.f. Cosmetics’ Holy Hydration! Line is just too good to gatekeep. Now, ...

Makeup Revolution, Lush, Boots, Bubble T and more advent calendars are available this year, here are our favourites.

One user raves, “This is a cruelty-free mineral SPF lip gloss that outperforms all the $40-$60 luxury mineral SPF lip ...

These goodies will bring *so* much joy to the little ones (and older kids) on Christmas morning — nice work, Santa. View ...

Cosmetics brand e.l.f., producer of viral Super Bowl spots and original music, announces now in-house production division.

“Use gentle pressure to avoid getting it into the lash roots, which looks really obvious,” says A-list MUA Hannah Martin, ...

We recently compiled a list of the 7 Best Vegan Stocks to Buy According to Hedge Funds. In this article, we are going to take ...

Having oily skin can be challenging when it comes to getting foundation and concealer to last. But with the help of a good ...

Keep your jewellery safe and organised on the go with this chic trinket boxes. Featuring a luxurious velvet lining and a ...

Discover the best hair straightening brushes that will give you shiny, smooth hair in no time. Find out about the newest models with ionic, ceramic, and tourmaline technology for a finish free of ...