CTV seamlessly integrates elements of traditional television with modern streaming, redefining how audiences consume content.

Perion’s Stay Live uses AI to place ads by analyzing broadcast streams for moments of high engagement but low interruption.

"SVOD fatigue is now real," says Paul Gubbins, former VP, CTV strategy & marketing at Publica by IAS. He adds that "Many TV ...

Albertsons Media Collective is expanding its Collective TV offering to include video ads across NBCUniversal's suite of ...

CTV, streaming and OTT video channels are expected to see the most growth in 2025, with 24% of respondents in a survey ...

Discover strategies, insights, and best practices for running attention-grabbing CTV campaigns across EMEA, in a new report ...

Emotional targeting enhances CTV advertising effectiveness, connecting with viewers at the perfect moment for greater impact.

IRIS.TV will remain independent, and Viant will push CTV platforms to adopt its IRIS ID to provide contextual signals beyond ...

Samsung Ads has revealed research, conducted by LongTerm CoLab and in partnership with ISBA, forging a new path for ...

Advertisers new to CTV tend to misunderstand performance metrics and overemphasize low CPMs as a measure of success.