Fast forward to 2012, and the Consumer Decision Journey has evolved into a Social Loyalty Loop with vast touch points. Brands are building social campaign experiences that spread from one brand ...

Loyalty card data helps retailers understand ... It means retailers can create an accurate picture of when, where and how people do their shopping. Retailers can enrich the data they have ...

technologies and create personal touchpoints with ... Pollak says that businesses that want to drive loyalty through their co-branded credit cards should claim full ownership over the customer ...

The first modern loyalty program emerged in the wake of the American airline industry’s deregulation in 1978, which took the power to set fares and create ... of loyalty cards from restaurants ...

Walgreens’ new customer loyalty program ... albums to print and pick up at any Walgreens. Users can also create and print a card using a photo from Facebook albums. IPad users can also now ...

Customers often have to keep track of multiple loyalty cards, and they may be unable to ... They use blockchain technology to create a secure, transparent, and tamper-proof record of customer ...

What data people were willing to share also varied: for example, people were happier sharing loyalty card data (51.8%) than social media data (30.4%) for research purposes. In general, people ...

Now the use of the big yellow label has extended to other in-store discounts - specifically lower prices targeted directly at loyalty card holders. The colour is carefully chosen. It is supposedly ...