The report outlines e.l.f.’s progress in its company mission to make beauty accessible to all. The company continued to ...

Don't worry, it's super easy to use. Just squeeze or dab your product directly on the brush (less than you think!) and glide ...

Learn the drugstore beauty brands best fit for your zodiac sign according to our guide from Maybelline, elf Cosmetics, and ...

This article was originally published on Adore Beauty.When Adore Beauty's Content Manager, but more importantly (especially ...

With the cooler weather on the horizon now is the time to overhaul the makeup bag ... I also spoke to the beauty obsessives at HELLO! as part of my research as well as sharing my own favourite ...

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“Alcohol can dry out and damage brush hairs, and similar to your hair, most makeup brushes are made of ... thanks to the suggestions of many YouTube beauty vloggers circa 2014 (IYKYK).

Investors with a lot of money to spend have taken a bearish stance on e.l.f. Beauty ELF. And retail traders should know. We noticed this today when the trades showed up on publicly available ...

As your White House correspondent, I ask the tough questions and seek the answers that matter. Your support enables me to be in the room, pressing for transparency ...

We asked two makeup artists for tips: Airin Lee, co-founder or Arly.co and makeup artist with a background in cosmetic science and more than a decade in the beauty industry, and Lasalle Lee, celebrity ...